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Dogs need tags
We don't plan adventures. They just happen. With a third of pets becoming lost at some point in their lives, tags are important to get your lost buddy home.

So, why aren't they wearing tags?
Reason #1: Tags are noisy.
People are sick of the tag jingle waking them up at 3am, or waking their babies from naps. So, they remove their dog's collar.

Reason #2: Split-rings are frustrating.
People fail to put on tags or keep them updated because they don't want to deal with the nail-breaking frustration of the split ring.

Finally, there's a new way to wear tags.